Samsung is in full hype mode around the launch of the Galaxy Z Fold 7 (and, to a lesser extent, Flip 7), with its latest teaser hinting at camera improvements, but only ones related to AI.
In its continued “The Ultra experience is ready to unfold” series of teasers, Samsung vaguely hints at how AI will make the Galaxy Z Fold 7’s camera “smarter.”
The company says:
That’s why Samsung Electronics approaches camera innovation as a holistic system, where each advancement is supported by tightly integrated technologies. This unified vision allows Galaxy devices to continuously redefine mobile photography, empowering users to capture, create and communicate more meaningfully.
As AI evolves from text-based prompts to multimodal understanding, Galaxy devices are becoming smarter — able to get what you’re looking at and respond to situations. The camera is at the heart of this transformation. More than just a tool for capturing images, coupled with enhanced AI-powered features, the Galaxy camera is now part of the intuitive interface that turns what users see into understanding and action.
Everything here is very nondescript, as AI teasers tend to be, but it’s clear that Samsung is putting more emphasis on hyping up the Galaxy Z Fold 7’s AI features over its camera prowess. That’s a bit of a shame, as the company is apparently set to deliver some actual, meaningful improvements. Leaks suggest a 200MP main camera among other upgrades, making this the biggest camera upgrade on a Samsung foldable in three generations.
But even if those rumors turn out to be untrue, you can rest assured, there’s AI. Yippee.
More on Samsung:
- Samsung is betting fewer people will buy the Galaxy Z Fold 7 as foldable bet falters
- Galaxy Watch 8 Classic only gets one size as foldable colors & storage sizes leak
- Samsung teases incredibly-thin Galaxy Z Fold 7 as its ‘lightest’ foldable yet [Video]
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