Google Pixel 10

Google teases Pixel 10 in latest ‘Best Phones Forever’ ad that pokes fun at iOS 26 [Video]

Ben Schoon | Jun 17 2025 - 6:55 am PT

In its continued “Best Phones Forever” series, Google pokes a bit of fun at how many iOS 26 features are “inspired” by Pixel, while also teasing the Pixel 10.

The “Best Phones Forever” series has been going for a while at this point, with Google using the series to point out how iPhone and Pixel co-exist, and occasionally throwing little jabs at the iPhone. Most recently, the “Responding to the Rumors” episode poked fun at a handful of iPhone features that Pixel had first. “Total coincidence.”

Now, that episode is getting a post-WWDC sequel.

In “Responding to MORE Rumors,” iPhone and Pixel talk about the latest iOS 26 features that feel familiar for Pixel owners. Features mentioned include live translation in text messages, Hold Assist, and Call screening. “I mean, what are the chances,” iPhone says. Those features will roll out to the masses alongside iOS 26 later this year.

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The fun little ad ends with iPhone asking “what are you working on for Pixel 10,” with Pixel hesitating to respond.

It’s all in jest, but it’s a really fun little way to say “we did this first” on Google’s part, while also hinting that maybe the Pixel 10 will introduce some new ideas. We’ve heard about some of Google’s plans, including a new “Magic Cue” feature that leaked recently. To Google’s credit, this is a much subtler way to talk about this subject compared to what Samsung opted for.

Notably, we also recently found out that Google is using this ad format in movie theaters, with a brief iPhone and Pixel conversation before reminding the audience to silence their phones ahead of the movie. That’s fairly new, and good timing on Google’s part with a heavy blockbuster season ahead including films such as the live-action How to Train Your Dragon remake, Superman, and Fantastic Four: First Steps all set to screen within the next month.