Best Buy's massive Black Friday in July sale now live

Best Buy’s Black Friday in July starts now! Target’s Circle Week sale is already live, Walmart’s massive summer starts later tonight, and Amazon Prime Day goes into full effect early tomorrow morning, but the Best Buy Black Friday in July is now in full swing. Best Buy’s answer to Prime Day this year is the Black Friday in July sale, complete with Doorbuster deals and zero membership requirements for most of the discounts (there are some bonus savings for paid members though). As we reported previously the sale will be running all week alongside Amazon Prime Day 2025, and everything is live right now.

Best Buy Black Friday in July

Best Buy is also expanding its usual Prime Day competitor sale to not only lineup with the new 4-day format Amazon is running but also by starting things off 24 hours ahead of time and running right through this upcoming weekend on July 13.

While we are very much expecting Amazon to price match on just about everything here, if it isn’t already, Best Buy has thousands of notable deals on tap alongside what sounds like a leg up from some of the competition with the promised Doorbuster offers. The national retailer has also promised a series of new deals available every day and, by the sounds of it, these offers might very well be some of the most standout discounts on the sale this year.

LAST DAY Best Buy Black Friday in July Doorbuster offers:

TCL 55″ Class F35-Series 4K UHD HDR LED Smart Fire TV (2025) $230 (Reg. $330)
Apple iPhone 14 128GB (Unlocked) – Blue $500 (Reg. $630)
HP Victus 15.6″ 144Hz NVIDIA GeForce RTX 4050 Gaming Laptop $650 (Reg. $900)

Best Buy Black Friday in July Day 1 highlights:

Best Buy will be running its Deals of the Day alongside the Black in July Doorbuster deals on the usual daily deals page right here.

We here at 9to5Toys, of course, will be clocking these offers throughout the week to ensure the best of them are front and center for everyone and everything kicks off today.

You can already shop the early Prime Day deals at Amazon – just about all of its in-house tech is already sitting at the best prices of the year alongside some standout Apple, Beats, and Sony offers (among others). You can check everything out over in our Prime Day 2025 deal hub.