DJI has officially released a teaser for the long-anticipated Osmo 360, signaling its entry into the 360-degree action camera space. The teaser features a dramatic silhouette of a dual-lens camera, accompanied by the phrase “All In One,” suggesting a compact camera built for immersive, spherical video. DJI confirms a full product reveal for July 31 at 8:00 a.m. EDT.
The teaser avoids technical details, but fans of DJI’s camera lineup immediately recognized the signs. It confirms months of speculation and leaked hints that DJI was developing a direct competitor to the Insta360 X5 and GoPro Max — two of the biggest names in consumer 360-degree video.
While the teaser has only just gone live, the camera’s existence has been an open secret for months thanks to public regulatory filings. In the United States, companies like DJI are required to submit product documentation to the Federal Communications Commission (FCC) for approval before releasing wireless devices.
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These filings typically include internal photos, test reports, and user manuals — though companies can request temporary confidentiality on some materials. That confidentiality period for the Osmo 360 expired on April 16, 2025, making detailed documents publicly accessible on the FCC’s website. These filings not only confirmed the Osmo 360’s name but also revealed key design elements and features well before DJI’s official teaser.
Osmo 360: A new chapter for DJI cameras
The Osmo 360 marks a significant expansion of DJI’s Osmo lineup, which already includes the Pocket gimbal cameras and the Osmo Action series. The teaser’s “All In One” tagline likely refers to a unified design — no add-ons or stitching rigs — just one device to shoot immersive video out of the box.
Given DJI’s history of bringing powerful stabilization, strong battery life, and pro-level controls to compact form factors, the 360 camera space is a natural next step. But it’s also a fiercely competitive market where software, stitching algorithms, and ecosystem integration can matter as much as hardware.
That’s why the early leaks, packaging photos, and FCC documents have generated such buzz. They suggest DJI is aiming not just to participate in the 360 camera race, but to challenge the category’s leaders.
What the leaks and FCC filings reveal
Even before the teaser, sharp-eyed DJI watchers were already dissecting images of what appeared to be the retail packaging for the Osmo 360. These leaks hinted at a range of impressive features, including 8K video at 30fps, 10-bit D-Log M recording, and 120MP still photos. There’s also mention of fitness data overlays from devices like Apple Watch and Garmin — something action sports creators will likely appreciate.
Other key design elements likely include magnetic quick-release mounting, magnetic charging support, compatibility with DJI Mic transmitters for improved audio, a battery extension feature for longer shoots, and a standard 1/4-inch thread for universal mounts.
Most notably, the packaging mentions “1-inch 360 imaging,” though with a footnote that says the camera’s CMOS sensor area is equivalent to that of a 1-inch sensor. This has sparked debate online, with some suggesting DJI may be using square sensors or clever image processing to simulate large-sensor quality.
Release date and availability
The official reveal on July 31 points to a quick turnaround in availability. DJI often follows its product announcements with same-day or next-day sales, and leaked packaging appearing in Australian stores hints that units may already be in distribution. If so, eager creators may not have to wait long to get their hands on DJI’s first 360 camera.
Based on Australian pricing seen in the wild (starting at AU$759), the Osmo 360 may launch at around $500–$550, positioning it competitively against the Insta360 X5 and GoPro Max 2 (which is also rumored to be launching soon).
All in all, with the Osmo 360, DJI appears ready to disrupt a segment long dominated by Insta360. The X5 is still the 360 camera to beat in 2025, but DJI appears to be coming in hot with a product that could exceed expectations.
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