Starting at under $35,000 with over 315 miles of range, Chevy’s electric SUV is proving to be a hit. The all-electric Equinox helped propel Chevy past Ford to become the fastest-growing EV brand in the US.
Chevy races past Ford in the US with the Equinox EV
With over 37,000 electric vehicles sold through May, GM’s Chevy is outpacing Ford, which has sold 34,000 EVs in the US.
In the first quarter, Chevy became the fastest-growing EV brand in the US, driven by strong demand for the Equinox EV. The electric Equinox accounted for nearly a third (10,329) of the 31,886 total EVs that GM sold in Q1 2025.
GM is now saying it has “solidified its position as the #2 seller of EVs in the US” with over 62,000 electric models sold through May.
The automaker took a jab at its crosstown rival ahead of second-quarter sales, claiming its Chevy brand alone is outselling Ford.
With 13 EVs to choose from, GM has nearly an electric model for everyone, including entry-level SUVs (Chevy Equinox EV), electric pickups (Chevy Silverado, GMC Sierra, and GMC Hummer EVs), and luxury (Cadillac Lyriq, Optiq, Vistiq, and Escalade IQ).
GM is coming off its second-best month ever for EV sales in May. In the first two months of 2025, GM’s share of the US electric vehicle (EV) market was around 15.5%, more than double that of the previous year.
A dealer in California recently reached out to Electrek, claiming Chevy could have sold even more, but they had to wait over 30 days for Equinox EV models.
Last week, GM announced that it had outsold Tesla in Q1 to become the “#1 EV seller” in Canada. Will it continue closing the gap in the US?
It still has a ways to go. According to Cox Automotive, Tesla sold over 128,000 vehicles in the US in the first quarter, which is still more than double the 62,000 GM has sold through May.
Electrek’s Take
Although it remains a substantial lead, GM is narrowing the gap with Tesla not only in the US but also in the North American market.
Top comment by citizenjs
I just saw a documentary called "The Tractor Wars" on PBS that was about the development of the general purpose farming tractor market in the US in the 1910s-20s. There's at least a rough parallel between Henry Ford's car and tractor businesses and Tesla.
The Fordson tractor was introduced in 1917 with a good design and innovative manufacturing processes (mass production techniques developed by Ford to build the Model T) and very quickly became, by far, the dominant player in the new and rapidly growing tractor market. Though a good and very successful product, the tractor market was rapidly developing and Ford did not listen to farmers' thoughts about things it couldn't do or ways it could be improved. Competitor International Harvester did listen and introduced the legendary Farmall tractor in about 1925 (alongside its earlier tractor). Ford had no answer to the Farmall and shut down US Fordson production in 1928, at a time when about 2/3rds of the existing US tractor fleet were Fordsons.
The vast majority of Tesla's total sales have been 1 model, M3, and a variant of that model, MY. These have each received 1 facelift and Tesla hasn't developed product to effectively address other parts of the vehicle market not served by 3/Y.
I'm not predicting that Tesla will necessarily go the way of Fordson, but it's clear that even massive early advantages can fade if you don't keep innovating. You have to build products customers want and not just the product you want to build.
The Equinox EV has been a hit so far, and with the next-gen Bolt due out later this year, GM’s Chevy will likely see even more growth.
GM’s CEO, Mary Barra, promises the new Chevy Bolt EV offers “an even better driving, charging, and ownership experience. It will be GM’s first Ultium-based EV in North America to use LFP batteries, which will help lower costs.
Although Tesla is likely to maintain its lead for some time, it will be interesting to see which top-selling EVs emerge over the next few years as Chevy ramps up its production.
Chevy is winning over buyers with affordable, long-range electric vehicles. With leases starting as low as $289 per month, the 2025 Chevy Equinox EV remains one of the best deals on the market. Chevy is also offering 0% APR for 60 months on all 2025 EV models. Ready to test one out for yourself? Check out our links below to find deals in your area.
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