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Discover how companies decide to buy cloud technology, which cloud solutions organizations will purchase in the next two years, and what are the ITDMs’ and BDMs’ preferences throughout the buyers’ journey.
Reports:
Cloud Trends in 2021 and Beyond: Remote Work Drives Adoption
The current and continued rise of remote workers is driving increased cloud tech adoption. Does your campaign strategy align with current and future...
ITDMs vs. BDMs: B2B Buying Preferences for Cloud Tech
The drivers for cloud tech purchases vary, much like the preferences of the stakeholders influencing purchase decisions. Craft a truly engaging...
Get to Know the Cloud Buying Collective: Engaging Key Decision Makers on their Journey to the Cloud
Engaging decision-makers for your cloud solution is easy (when you know who they are). Meet: The Cloud Buying Collective...
Inside the Minds of Decision Makers: 5 Factors to Consider About Cloud Tech Buyers
The migration to cloud is in full-swing, and so are cloud vendors’ B2B marketing campaigns showcasing their solutions...
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REPORT
State of IT Report
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We surveyed 1000+ tech buyers, with a special focus on how COVID-19 has impacted their budgets. With more than half of companies planning to adopt remote-working policies, the “new norm” of employees working from anywhere will determine IT spending patterns in the future.
INFOGRAPHIC
2021 State of IT: Key Takeaways
Highlights from the Annual Report on IT budget and tech adoption plans, with data on how COVID-19 and remote work will catalyze change.
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2021 State of IT: 5 Key Takeaways for Marketers
The many surprises brought on by the ongoing global health crisis have introduced numerous challenges for businesses to navigate, with common cost-cutting measures and workforce reductions. We share five key findings every marketer should know.