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A New Mix For Peoria

Lance Ventaby Lance Venta
December 23, 2014
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Lite Rock 107 Mix 106.9 WSWT Peoria Alpha MediaAlpha Media AC “Lite Rock 107” 106.9 WSWT Peoria is promoting on-air that it will relaunch as “Mix 106.9” after Christmas.

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Teasing a “New Name For The New Year”, the move will see the station drop the moniker it has used since the late 1980’s as its non-Christmas music playlist has shifted closer to Hot AC. In the Spring 2014 Nielsen Audio ratings the station was tied for second with a 7.3 share, however down sharply from its market-leading 9.6 share the year before.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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A New Mix For Peoria

Lance Ventaby Lance Venta
December 23, 2014

Lite Rock 107 Mix 106.9 WSWT Peoria Alpha MediaAlpha Media AC “Lite Rock 107” 106.9 WSWT Peoria is promoting on-air that it will relaunch as “Mix 106.9” after Christmas.

Teasing a “New Name For The New Year”, the move will see the station drop the moniker it has used since the late 1980’s as its non-Christmas music playlist has shifted closer to Hot AC. In the Spring 2014 Nielsen Audio ratings the station was tied for second with a 7.3 share, however down sharply from its market-leading 9.6 share the year before.

Share This:

  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on Threads (Opens in new window) Threads
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to print (Opens in new window) Print
  • Click to email a link to a friend (Opens in new window) Email
  • More
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Bluesky (Opens in new window) Bluesky
  • Click to share on Telegram (Opens in new window) Telegram
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  • Click to share on Pocket (Opens in new window) Pocket
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

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