Harnessing behavioural science in public health campaigns to maintain 'social distancing' in response to the COVID-19 pandemic: key principles

doi:10.1136/jech-2020-214290

. 2020 Aug;74(8):617-619.

doi: 10.1136/jech-2020-214290. Epub 2020 May 8.

Harnessing behavioural science in public health campaigns to maintain 'social distancing' in response to the COVID-19 pandemic: key principles

Chris Bonell¹, Susan Michie², Stephen Reicher³, Robert West⁴, Laura Bear⁵, Lucy Yardley⁶, Val Curtis⁷, Richard Amlôt⁸, G James Rubin⁹

Affiliations

¹ Department of Public Health, Environment and Society, London School of Hygiene & Tropical Medicine, London, UK [email protected].
² Centre for Outcomes Research and Effectiveness, University College London, London, UK.
³ University of St Andrews, St Andrews, UK.
⁴ University College London, London, UK.
⁵ London School of Economics and Political Science, London, UK.
⁶ University of Bristol, Bristol, UK.
⁷ London School of Hygiene & Tropical Medicine, London, UK.
⁸ Public Health England, London, UK.
⁹ NIHR Health Protection Research Unit in Emergency Preparedness and Response, Department of Psychological Medicine, Weston Education Centre, King's College London, London, UK.

PMID: 32385125
PMCID: PMC7368244
DOI: 10.1136/jech-2020-214290

Harnessing behavioural science in public health campaigns to maintain 'social distancing' in response to the COVID-19 pandemic: key principles

Chris Bonell et al. J Epidemiol Community Health. 2020 Aug.

. 2020 Aug;74(8):617-619.

doi: 10.1136/jech-2020-214290. Epub 2020 May 8.

Authors

Chris Bonell¹, Susan Michie², Stephen Reicher³, Robert West⁴, Laura Bear⁵, Lucy Yardley⁶, Val Curtis⁷, Richard Amlôt⁸, G James Rubin⁹

Affiliations

¹ Department of Public Health, Environment and Society, London School of Hygiene & Tropical Medicine, London, UK [email protected].
² Centre for Outcomes Research and Effectiveness, University College London, London, UK.
³ University of St Andrews, St Andrews, UK.
⁴ University College London, London, UK.
⁵ London School of Economics and Political Science, London, UK.
⁶ University of Bristol, Bristol, UK.
⁷ London School of Hygiene & Tropical Medicine, London, UK.
⁸ Public Health England, London, UK.
⁹ NIHR Health Protection Research Unit in Emergency Preparedness and Response, Department of Psychological Medicine, Weston Education Centre, King's College London, London, UK.

PMID: 32385125
PMCID: PMC7368244
DOI: 10.1136/jech-2020-214290

No abstract available

Keywords: ADOLESCENTS CG; EDUCATION; HEALTH BEHAVIOUR; HEALTH PROMOTION; MEDICAL SOCIOLOGY FQ.

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Conflict of interest statement

Competing interests: JR and RA are affiliated to the National Institute for Health Research Health Protection Research Unit (NIHR HPRU) in Emergency Preparedness and Response at King’s College London in partnership with Public Health England (PHE), in collaboration with the University of East Anglia. The views expressed are those of the authors and not necessarily those of the NHS, the NIHR, the Department of Health and Social Care or Public Health England.

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References

1. Verity R, Okell LC, Dorigatti I, et al. . Estimates of the severity of coronavirus disease 2019: a model-based analysis. Lancet Infect Dis 2020. 10.1016/S1473-3099(20)30243-7 - DOI - PMC - PubMed
1. Legido-Quigley H, Asgari N, Ying Teo Y, et al. . Are high-performing health systems resilient against the COVID-19 epidemic? Lancet 2020;395:P848–50. 10.1016/S0140-6736(20)30551-1 - DOI - PMC - PubMed
1. Michie S, West R, Amlôt R, et al. . Slowing down the covid-19 outbreak: changing behaviour by understanding it. BMJ Opinion. Available https://blogsbmjcom/bmj/2020/03/11/slowing-down-the-covid-19-outbreak-ch...
1. Prem K, Liu Y, Russell TW, et al. . The effect of control strategies to reduce social mixing on outcomes of the COVID-19 epidemic in Wuhan, China: a modelling study. Lancet Public Health 2020. 10.1016/S2468-2667(20)30073-6 - DOI - PMC - PubMed
1. Brooks SK, Webster RK, Smith LE, et al. . The psychological impact of quarantine and how to reduce it: rapid review of the evidence. Lancet 2020;395:912–20. 10.1016/S0140-6736(20)30460-8 - DOI - PMC - PubMed

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[1] Verity R, Okell LC, Dorigatti I, et al. . Estimates of the severity of coronavirus disease 2019: a model-based analysis. Lancet Infect Dis 2020. 10.1016/S1473-3099(20)30243-7 - DOI - PMC - PubMed

[2] Verity R, Okell LC, Dorigatti I, et al. . Estimates of the severity of coronavirus disease 2019: a model-based analysis. Lancet Infect Dis 2020. 10.1016/S1473-3099(20)30243-7 - DOI - PMC - PubMed

[3] Legido-Quigley H, Asgari N, Ying Teo Y, et al. . Are high-performing health systems resilient against the COVID-19 epidemic? Lancet 2020;395:P848–50. 10.1016/S0140-6736(20)30551-1 - DOI - PMC - PubMed

[4] Legido-Quigley H, Asgari N, Ying Teo Y, et al. . Are high-performing health systems resilient against the COVID-19 epidemic? Lancet 2020;395:P848–50. 10.1016/S0140-6736(20)30551-1 - DOI - PMC - PubMed

[5] Michie S, West R, Amlôt R, et al. . Slowing down the covid-19 outbreak: changing behaviour by understanding it. BMJ Opinion. Available https://blogsbmjcom/bmj/2020/03/11/slowing-down-the-covid-19-outbreak-ch...

[6] Michie S, West R, Amlôt R, et al. . Slowing down the covid-19 outbreak: changing behaviour by understanding it. BMJ Opinion. Available https://blogsbmjcom/bmj/2020/03/11/slowing-down-the-covid-19-outbreak-ch...

[7] Prem K, Liu Y, Russell TW, et al. . The effect of control strategies to reduce social mixing on outcomes of the COVID-19 epidemic in Wuhan, China: a modelling study. Lancet Public Health 2020. 10.1016/S2468-2667(20)30073-6 - DOI - PMC - PubMed

[8] Prem K, Liu Y, Russell TW, et al. . The effect of control strategies to reduce social mixing on outcomes of the COVID-19 epidemic in Wuhan, China: a modelling study. Lancet Public Health 2020. 10.1016/S2468-2667(20)30073-6 - DOI - PMC - PubMed

[9] Brooks SK, Webster RK, Smith LE, et al. . The psychological impact of quarantine and how to reduce it: rapid review of the evidence. Lancet 2020;395:912–20. 10.1016/S0140-6736(20)30460-8 - DOI - PMC - PubMed

[10] Brooks SK, Webster RK, Smith LE, et al. . The psychological impact of quarantine and how to reduce it: rapid review of the evidence. Lancet 2020;395:912–20. 10.1016/S0140-6736(20)30460-8 - DOI - PMC - PubMed

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Harnessing behavioural science in public health campaigns to maintain 'social distancing' in response to the COVID-19 pandemic: key principles

Affiliations

Harnessing behavioural science in public health campaigns to maintain 'social distancing' in response to the COVID-19 pandemic: key principles

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Affiliations

Conflict of interest statement

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