The
ARM & HAMMER symbol was first used in
the early 1860’s by James A. Church,
the son of Dr. Austin Church, one of the founders
of our business. James A. Church operated
a spice and mustard business known as the
Vulcan Spice Mills. In Roman mythology, Vulcan,
the god of fire, was especially skilled in
fashioning ornaments and arms for the gods
and heroes. The ARM & HAMMER symbol, therefore,
represented the arm of Vulcan with hammer
in hand about to descend on an anvil.
In 1867, when James A. Church joined his father
as a member of Church & Co., he brought
along the ARM & HAMMER trademark. He began
to use it on some of the baking soda packages
that were being sold under various name labels.
After a period of time, more people requested
the package with the ARM & HAMMER symbol
on it than all others and the ARM & HAMMER
brand became our primary brand. |
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Originally used exclusively on our baking
soda packages, the trademark now identifies an array
of quality consumer and specialty products in use
throughout the world. Today Church & Dwight
Co., Inc., strives to continue its tradition of
providing products of high quality and performance
that meet genuine consumer needs.
Copyright 1999 Church & Dwight Co., Inc.
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