Business Overview
World Wrestling Entertainment Inc. is an integrated media and entertainment company that features a portfolio of specialized businesses that create and deliver original content for a cultivated, passionate and intensely loyal customer base.� The company markets and distributes this original content under the WWE brand.� WWE has been the recognized leader in entertainment for more than 25 years and has developed into one of the most popular and sophisticated forms of global entertainment today.
The company reports operating revenue in four segments:
Live and Televised Entertainment, which consists of live events, the sale of merchandise at live events, television programming and pay-per-view, and video on demand programming.
Consumer Products, which consists of the sale of video games, toys, books and other consumer products through third party licensees, as well as sales of magazines and home video products.
Digital Media, which consists of online advertising, ecommerce, broadband and mobile services.
WWE Studios, which is focused creating a diversified mix of filmed entertainment, including theatrical films, direct-to-DVD movies, and scripted television movies, series and reality programming.
The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Tokyo, Toronto, Sao Paulo and Sydney. We are listed on the New York Stock Exchange under the symbol WWE. View the WWE International Press Kit.
Business Strategy
Our formula is straightforward. We develop compelling content anchored by our Superstars. We market this content to drive television ratings, which, in turn, drive pay-per-view buys, live event attendance, WWE.com traffic and branded merchandise sales and other business initiatives. Our strategy is to capitalize on the significant operating leverage of our business model through the distribution of this intellectual property across existing media platforms, as well as new and emerging distribution platforms.
We are working to expand the mainstream potential of the World Wrestling Entertainment brand in domestic and international markets, develop extension businesses off the World Wrestling Entertainment brand, fully develop our web presence as an entertainment and advertising platform, and develop new programming and entertainment brands that leverage WWE’s core competencies.
As part of our business strategy, we continue to pursue initiatives to strengthen our brands, expand internationally, effectively use our valuable library of wrestling content, and explore options in filmed entertainment.