Digital Media
Online/Broadband
We utilize the Internet to promote our brands, to create a community experience among our fans, to market and distribute both our offline, online and mobile products, and sell online advertising. During the third quarter of 2008, our primary website, WWE.com, attracted an average 14 million unique visitors worldwide per month. These visitors viewed approximately 22 million video streams per month.
We utilize the Internet to promote our brands, to create a community experience among our fans, to market and distribute both our offline, online and mobile products, and sell online advertising.
E-Commerce
Our e-commerce efforts continue to achieve new milestones. WWESHOP generated a new, one-year record of $18.6 million in revenues in 2007. Over the past four years, we have increased revenue more than 238% offering the largest selection of official WWE merchandise available in the world.
Mobile Services
AT&T and WWE have an exclusive content agreement, resulting in a customized WAP experience and the largest collection of mobile WWE content on any carrier deck to date. AT&T also has exclusive content agreements with HBO, American Idol, and NCAA basketball.
In addition, WWE Mobile has a convenient worldwide storefront for WWE fans to purchase wallpapers, ringtones and voicetones directly from WWE.com or from WWE.COM on their mobile phones, where they are billed directly in local currency through their own mobile carrier or credit card.
WWE Mobile Alerts are currently available on all major mobile carriers in the United States and are slated for expansion to key international markets in 2008. The service features text-based exclusive information, breaking news, show previews and results.
A slate of original “made for mobile” content is being delivered to several worldwide carriers, focusing on one-of-a-kind video content unique to mobile telephones, including a daily WWE Mobile newscast. Our mobile video initiative features approximately 70 short-form videos a month. This made-for-mobile content line-up also offers a wide range of standard personalization products centered on WWE Superstars, divas and legends