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“I Have A Research Idea”

AccessToon20120221

This Access Toon was inspired by the webinar I moderated today on the topic of Big Data.  One of the points discussed was that market researchers need to move beyond the traditional skill set in order to meet the challenge and opportunity of Big Data.  That got me thinking about the fact that, with some [...]

“Mobile Surveys are so Overhyped”

AccessToon20120105

Today’s Access Toon is dedicated to all those who feel mobile surveys are being “overhyped.” Sometimes the answer is clear if you just stop and take a look around.

QR Too Far?

Access Toon, December 20, 2011

Here at Research Access we love QR codes. I’ve been thinking about them a lot lately.  So much so that I was inspired to draw this holiday themed cartoon imagining how I could easily go too far when it comes to those little black and white codes. I hope you enjoy it!