Resources for the Research Community
The Problem The market research industry is at a crossroads as client demands push survey length longer while respondents increasingly take survey from smartphones (see Brian Jones’ previous blog on mobile market research trends and best practices). Many advanced analytical techniques require ~15-25 minutes (or more) worth of questioning to function, but many smartphone survey [...]
At the Insight Innovation Exchange conference in Atlanta yesterday, Jon Sadow of Google Consumer Surveys discussed the complimentary role of surveys in a research industry proliferating with new technologies and methodologies. With Big Data, text analytics, sentiment analysis, mobile research, video ethnography, eye-tracking, and more, where do surveys fit in? Previously, Google was advocating the [...]
Survey researchers can’t ignore mobile devices any longer. For surveys being administered through Survey Sampling International (SSI), the percentage of responses coming from smartphones doubled from 5% to 11% between Q1 2013 and Q2 2014. Responses on tablets saw a similar increase: from 4% to 10% during the same period. Almost all online surveys are [...]
Figure 1. Three Phases of the Customer Lifecycle A formal definition of customer experience, taken from Wikipedia, states that customer experience is: “The sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier.” In practical terms, customer experience is the customer’s perception [...]
Why are surveys so humorless? Are we doing something so vital and critically important that we have to ask questions in such serious tones? We’re not performing surgery here; we are having a conversation with our customers via a survey (although I am sure even surgeons tell jokes to one another over the operating table). [...]
As your organization conducts more and more online surveys, eventually it runs into issues coordinating survey requests across the range of potential respondents. One solution is panel management software, to centrally manage your respondents and those who have access to them via surveys. But before you can begin to evaluate the dozens of great suppliers [...]
The ubiquity of mobile devices has opened up new opportunities for market researchers on a global scale. Think: biometrics, geo-location, presence sensing, etc. The emerging possibilities enabled by mobile market research are exciting and worth exploring, but we can’t ignore the impact that small screens are already having on market research. For example, unintended mobile respondents make up about [...]
Last week the American Association for Public Opinion Research (AAPOR) held its 69th annual conference in sunny (and hot) Anaheim, California. My biggest takeaway from this year’s conference is that AAPOR is a very healthy organization. AAPOR attendees were genuinely happy to be at the conference, enthusiastic about AAPOR, and excited about the conference material. Many [...]
The most popular research tweet on the Twitter #MRX hashtag in the past fortnight was Tom Ewing’s tweet of this screencap: Cor, I can see why Apple don’t make a big thing about their market research – pages of grids, stone age stuff. #mrx pic.twitter.com/uV1rbPDTSq — To Mewing! (@tomewing) May 1, 2014 Some folks on [...]
I attended a CASRO conference in New Orleans back in late ’08 or early ’09. The topic was ‘Online Panel Quality.’ I’ve often thought about that conference: the speakers, the various sessions I attended. I recall the session about satisficing, which at the time was being newly introduced into the MR space (the word itself [...]
