Resources for the Research Community
Hey, Facebook – we’re waiting to see what you do in the market research space. With the recent dazzling launch of Google Consumer Surveys, it’s not much of a leap of imagination to predict that Facebook will enter the fray at some point. With all the water that’s already flown under the bridge, a “Facebook [...]
Thinking about doing a survey among Facebook users? Great idea! There’s lots of this type of research going on these days. You can connect your survey to Facebook. Or your company may have a Facebook app, perhaps giving you the opportunity to combine profile data with a custom survey. The specific method of using Facebook profile data [...]
Editor’s Note: Thanks to the folks at QuestionPro for sharing this post, which originally appeared on the QuestionPro blog. The Facebook IPO is fresh in everyone’s mind – what with the tech media frenzy surrounding it or the saga surrounding its pricing. And now, Facebook is the 4th company ever to have an IPO over [...]
At a conference about the technology of location in the most tech-savvy city in the world, there is really one company that’s “where it’s at.” It’s not Facebook or Google. It’s Foursquare. Don’t get me wrong. Facebook and Google have a really impressive presence here at the Where Conference. They’re doing incredible things in location. [...]
Facebook recently entered a settlement with the Federal Trade Commission admitting all manner of fraud in its privacy policies. The list of violations admitted are shocking enough to make the most hardened among us blush. Here is the list of violations to which Facebook admitted, from the FTC announcement. “Facebook changed its website so certain [...]
It’s an understatement to say that there’s tremendous interest in using Facebook for market research. Indeed, among the most popular posts on Research Access is one written last year by Survey Analytics‘ CEO Vivek Bhaskaran, entitled “Social Media Research – Using Facebook for Survey Invitations and Market Research.” What not everybody realizes is that companies [...]
You can’t go 5 minutes without hearing another story about the impact of social media on… well… everything. How it changes the way we communicate. How it changes the way we shop, engage customers, learn about partners and competition. The list goes on, and on, and on. At the center of most (if not all) [...]
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Facebook is, at the core, an entertainment destination where people connect. That’s the primary goal anyway for the average Facebook user, but there are plenty of ways to interact with companies as well. A new study by ExactTarget and CoTweet finds that one of the key drivers to get a Facebook user to “like” a [...]
