Resources for the Research Community
Recently, I came across an interesting Bloomberg Businessweek article discussing the limitations associated with focus groups and the ways some companies were using solutions (such as Invoke’s large-scale online focus groups…ahem, I work there) to overcome these limitation: Shoot the Focus Group. The article starts out with Yahoo!’s then-CMO Cammie Dunaway talking about killing focus [...]
Have you ever had the nagging feeling that a research project collected data that was simply not very good? That the respondents weren’t adequately engaged when supplying answers? Or that the method didn’t gather enough meaningful context? In market research, our convention is to conduct studies that employ imposed calibration. Our studies often capture and measure attitudes [...]
At last week’s Net Gain 8.0 conference in Toronto, Bernie Malinoff, president of Element54, encouraged researchers to think more about change. But the challenge, of course, is anticipating meaningful change, while ignoring fads. “Shiny and new” doesn’t equal relevance. Bernie shared the example of Market Truths, a now defunct organization that had concentrated on conducting [...]
Last week, GreenBook announced the publication of the 14th edition of the GreenBook Research Industry Trends report, based on a survey of 2,229 researchers from across the US, Europe and Latin America. As in past studies, the split was roughly 80% suppliers/20% clients: 1,786 suppliers and 443 clients. The survey asked, among other things, about [...]
We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. We wrap up our series with this piece by Lisa Steckert, which was originally published here on May 3. If you were to ask [...]
We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. This piece by Margaret Roller was originally published July 15 on her blog, Research Design Review. The assertions of marketing researchers (in particular) who continue to [...]
We’re counting down our Top 10 blog posts of 2013. Coming in at #3 is this post originally published July 20. Oh yes, I’ve heard it all. Having been in the deep end of social media research for several years now, I’ve heard every possible complaint about social media listening research that exists. I hate [...]
Just five years ago, Apple launched the “app craze” and announced apps as the future of brand-to-consumer communications. Today there are over a million apps in the marketplace, and it is a $26 billion industry. Despite all their success, apps have an even richer future ahead of them. Only 7% of businesses worldwide have mobile [...]
When planning a sales effort, there are a lot of different ways to contact the other party to request a meeting. You could call them, send a text, send an email, or contact them on Skype. You can even, in some cases, decide to do an in-person visit. But what do you think a great [...]
Market research jobs are changing. Gone are the days when you attended business school with a major in marketing, or got a Master’s degree in statistics, psychology or econometrics. Gone are the days when you had formal training, on the job or off. Gone are the days when Fortune 1000 companies employed people for decades. [...]
