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Wrangling with Risk Management for Competitive Strategy

November 6, 2013 by Richard Pettinger Leave a Comment

Competitive Strategy for Dummies book cover

The following is an excerpt from Competitive Strategy for Dummies. Published under license from John Wiley & Sons, Inc. Certainty is when a set of circumstances or outcomes can be fully predicted or known. Uncertainty is when nothing is known or understood about a set of circumstances or outcomes. In between certainty and uncertainty is [...]