Resources for the Research Community
At the IIEX conference in Atlanta last week, Alex Batchelor of Brainjuicer introduced himself as a “recovering Insightsaholic,” someone who loved insights for their own sake. But insights aren’t enough. Market research needs to “find out how [consumers] decide and what affects that decision making,” Alex said. And decisions are influenced by environment (“sense, choose, [...]
At the Insight Innovation Exchange conference in Atlanta yesterday, Jon Sadow of Google Consumer Surveys discussed the complimentary role of surveys in a research industry proliferating with new technologies and methodologies. With Big Data, text analytics, sentiment analysis, mobile research, video ethnography, eye-tracking, and more, where do surveys fit in? Previously, Google was advocating the [...]
At the Marketing Research Association’s Insights & Strategy Conference this month, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed to.” But iBeacon has great potential for uncovering new Moments of Truth. Moments of Truth “What are Moments of [...]
At last week’s Insights & Strategies Conference of the Marketing Research Association, Sean Campbell of Cascade Insights discussed competitive intelligence in the age of search engines. Cascade Insights provides competitive research and market intelligence to B2B hardware, software, and high-tech services companies. Too often, companies obsess about their own customers. This blinds them to potential [...]
As your organization conducts more and more online surveys, eventually it runs into issues coordinating survey requests across the range of potential respondents. One solution is panel management software, to centrally manage your respondents and those who have access to them via surveys. But before you can begin to evaluate the dozens of great suppliers [...]
Merrill Dubrow, CEO of M/A/R/C Research, presented the keynote at “Spring Into Action”, the New England Marketing Research Association’s conference last week in Waltham, Massachusetts. “We have a big opportunity in the research industry. Yet everyone is challenging what we do, how we do it, and the timeframe we do it in.” Research firms need [...]
The most popular research tweet on the Twitter #MRX hashtag in the past fortnight was Tom Ewing’s tweet of this screencap: Cor, I can see why Apple don’t make a big thing about their market research – pages of grids, stone age stuff. #mrx pic.twitter.com/uV1rbPDTSq — To Mewing! (@tomewing) May 1, 2014 Some folks on [...]
At the Clarabridge user conference last week, Jeff Mango, vice president of consumer and business intelligence for a major telecommunications company, discussed the art of winning over people when launching a new Customer Experience or Voice of the Customer initiative. “You are a disruptor,” he said, “you are changing the fabric of your company. And [...]
Bruce Temkin of the Temkin Group presented a keynote at the Clarabridge annual user conference in Miami discussing a wide range of customer experience management issues. A key point he made was “What we experience does not equal what we remember. And our loyalty is based on what we remember. In fact, customer experience does [...]
At the 6th annual Clarabridge Customer Connections conference in Miami last week, Megan Burns of Forrester Research compared achieving customer experience excellence to climbing Mount Everest. “Mount Everest has become a metaphor for getting to our most audacious goals,” she said, “but some people want to get to the top of Mount Everest literally. We [...]
