Resources for the Research Community
Guess what? It’s 2014! The year of Super Bowl XLVIII©, the 100th anniversary of the start of World War I, the 70th anniversary of D-Day, and a whole host of other, generally not-that-impactful events, anniversaries, and changes. One event that will happen in 2014, though, is something which happens every two years: U.S. national elections. [...]
The ideal solution to analyzing a few hundred verbatim responses to a survey has yet to be found. Most text analytic programs aren’t much help here – once trained, they shine at processing tens of thousands of verbatims, but they are not much help with 200 verbatims. Yet 200 verbatims is enough to require hours [...]
In a CASRO webinar yesterday, John Gilfeather of Koski Research shared 21 tips for writing research reports. Prepare an outline. Just like you were taught in middle school, it’s best to organize your work on a single sheet of paper before you start writing. “Don’t assume that questionnaire order is the best way to write [...]
There’s a good chance you’re reading this on your smartphone or tablet. Now imagine if it inspired you to look up something on one of your company dashboards. Would you be able to read it, navigate it, use it? Too often these dashboards weren’t designed with mobile in mind. Dashboards for the PC, whether delivered [...]
At the 2013 Inbound Marketing conference, Nate Silver said, “The average is still the most useful mathematical tool ever invented.” I agree that it is powerful, but I would argue that in fact it is the median that is the most useful mathematical tool ever invented. This lesson was brought home to me as I [...]
How do people interpret mean scores and net scores? Is there an advantage of using one metric over the other? I am studying these two different ways of summarizing data to determine the usefulness of each method. A popular metric in the field of customer experience management (CEM) is based on the following question: “How likely [...]
