Resources for the Research Community
A friend’s recent Facebook post really resonated with me. “Why does United Airlines bother sending me emails telling me I can go this weekend to Moline, IL for a mere $271? or to Saskatoon for $351? Really? Does that sound like a good deal to them? Have I ever shown the least bit of interest [...]
It’s hard to imagine a truly conscientious marketer who won’t be delighted and energized by the ideas in Romi Mahajan’s newest book, To Thine Own Self: Honesty In Marketing. Romi comes out slugging like George Foreman. He ruthlessly questions the marketing status quo: Should Martin Luther King Jr.’s birthday, the only US holiday that celebrates [...]
I have been to many of the traditional market research conferences over the years. I’m talking about the events put on by IIR, MRA, CASRO and the like. As anyone who has attended more than a few of this group of conferences knows, there is a cast of “usual suspects” that seems to be at [...]
Next week I’ll be covering the Online Marketing Summit in Santa Clara for Research Access. Here is an interview I conducted with Shannon Ryan, General Manager of the OMS. Shannon has had an impressive career in marketing prior to leading OMS. She has held senior leadership roles in marketing on both the agency and brand side, [...]
Editor’s Note: I am very pleased to introduce a new contributor to Research Access – Matt Simon. Matt will be writing regularly for Research Access about political marketing and research topics. He worked in Washington, DC, for 23 years as a political writer, magazine editor, and producer, including eight years as producer of “Face-Off,” a [...]
We have exciting news! Romi Mahajan’s new book, Cool is for Fools, has been released! In this episode of RomiCast, Dana Stanley interviews Romi about the book and the lessons it holds for marketers and market researchers. Here is an Amazon link for Cool Is For Fools: The Poetry of Marketing, by Romi Mahajan Click [...]
If you’ve been paying attention over the past few days, I’ll bet you’ve heard about the YouTube video “Kony 2012.” If you have a teenager, I’d say the odds are 99% or higher that you know about it. The video, which has gone viral in a big way this week, is on one level a [...]
The Super Bowl is huge in every way, even when it comes to market research. It is by far the biggest sporting event in the U.S. Perhaps more significantly, it is annually the highest rated television program. The contest is preceded by two weeks of sheer, unadulterated hype. It’s not just the sports networks and [...]
We at Research Access are fascinated by QR codes, and thus we are always on the lookout for new data on those little guys. As luck would have it, our friends at market research firm Chadwick Martin Bailey just conducted a really interesting investigation of consumer knowledge of and attitudes toward QR codes. I had [...]
[Editor's Note: This post originally appeared on our sister site, GameAccess] Misfits is a hugely popular TV show here in the UK hosted by Channel 4′s cool, younger channel, E4. It’s about four young people who have to take part in Community Service (which is reserved as a punishment for young petty criminals here in [...]
