Resources for the Research Community
America’s melting pot is becoming more diverse. Every time a Census is conducted, it reveals significant shifts in population and ethnicities. On June 12, 2014, Raul Lopez and his team from Geoscape provided insight into their particular corner of the market – the intersection where Hispanic culture meets geography. Many years ago I learned the [...]
Clutter is a fact of life in the advertising world. This is as true for mobile ads as it is for print, television and radio. How to cut through the clutter and reach potential buyers is one of those questions that all marketers seek to answer. Maria Domoslawska, VP of Global Strategy for Research Now, [...]
Market segmentation, or how marketers divide their market, has changed over the last 30 years. New techniques, more powerful analytic platforms, and terabytes of data have moved market segmentation from an annual event to a real-time exercise. In a recent GreenBook webinar, Scott Laing of ORC International shared with the audience his take on how [...]
Survey researchers can’t ignore mobile devices any longer. For surveys being administered through Survey Sampling International (SSI), the percentage of responses coming from smartphones doubled from 5% to 11% between Q1 2013 and Q2 2014. Responses on tablets saw a similar increase: from 4% to 10% during the same period. Almost all online surveys are [...]
Market research has been around awhile, and some would say it is long in the tooth. Yesterday Matt Warta of GutCheck and Jeffrey Henning of Researchscape decided to illustrate what market researchers could learn from software firms. Agile development is the rage in the software development world. There are other methodologies for software development, but [...]
Last week, Betty Adamou, president of Research Through Gaming, joined Survey Analytics to speak about the transformation of surveys through the use of game techniques. The meteoric rise in the popularity of games online and on smartphones and tablets has opened many doors for market researchers to incorporate these elements, in an effort to increase [...]
On April 29, 2014, John Carroll III and Tim Keiningham, both of Ipsos Loyalty, certainly gave me a schoolin’. The mantra in the marketing world has been that satisfaction leads to loyalty which leads to higher sales, greater market share, rising stock prices, and the like. In short, we should always be striving to increase [...]
This week Tom Ewing (BrainJuicer) and Steve Thomson (Keller-Fay Group) came together to discuss tracking emotion and its relationship to word of mouth or a consumer’s likelihood to chat about their brand choice with a family member, friend or colleague. The combination of each provider’s unique measuring focus made for a fascinating webinar. Both presenters [...]
Last week Gina Yeagley and her colleagues at Survey Analytics presented a compelling argument for moving beyond the realm of single channel research into one of multiple channels. By definition, multi-channel research involves leveraging two or more deployment strategies to reach your target audience. What is driving the multi-channel approach? In a word it is [...]
Don’t push that button! Or should we? On March 6, the team at Marketing Experiments recapped one of their recent experiments: an A/B test of radio buttons versus drop down menus on an order form. The research question was simple would one data collection method outperform the other in conversion? The test involved a company [...]
