Resources for the Research Community
Are you conducting research among mobile respondents yet? Autumn is conference season, and a thousand of us just returned from IIRâs The Market Research Event (TMRE) conference where we learned, among other things, about research among mobile survey takers. Currently, for market research industry spending: 5% is for research conducted on a smartphone or tablet [...]
The Problem The market research industry is at a crossroads as client demands push survey length longer while respondents increasingly take survey from smartphones (see Brian Jones’ previous blog on mobile market research trends and best practices). Many advanced analytical techniques require ~15-25 minutes (or more) worth of questioning to function, but many smartphone survey [...]
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