QuestionPro Blog

Hit the TURF – How to Use TURF Analysis to Create an Optimal Product Offer With the Broadest Reach

Posted on July 16, 2014 by Ivana Taylor — No Comments ↓

I have a confession to make, I run my business on two extremes; either I have NO IDEA what to create as a product or service offer or I jump into creating something without having a clue about whether my clients and customers want it or not. I’m going to go out on a limb and say that more than 80% of you just do the basic analysis of your data, and you don’t even touch some of the über-cool analytical tools that QuestionPro offers and others charge mega bucks for. Read more ›

Posted in Feature Enhancements

Attention Big Chains — Your Employees are Skewing Your Surveys – DUH

Posted on July 14, 2014 by Ivana Taylor — No Comments ↓

Let me begin by saying that this is NOT a rant. As someone who works with corporate clients and who implements and runs customer surveys I can completely appreciate the effort — but what’s the point if it’s not generating the desired results. Or is it? Read more ›

Posted in customer research

#FridayFive – Stories from Around the Web

Posted on July 10, 2014 by Vincent Konkel — No Comments ↓

I hope everyone had a great week getting back to things after the 4th of July weekend. To help, here are five articles that relate to marketing, market research and small business. Enjoy!

Testing Is At The Heart Of Marketing Success (MarketingLand)

One of the most important things you can do as a business owner is perform A/B testing. Yuriy Timen writing for Marketing Land, explains the process and walks us through a case study.

How 3D Printing Is Speeding Up Small Businesses (BusinessWeek)

We’ve talked about 3D printing before. It’s literally changing the world in unimaginable ways. Karen Klein writing for Business Week explains how 3D printing is helping small businesses become more efficient.

Killer Survey Tip: How to Screen Out Respondents Without Hurting Their Feelings

Posted on July 10, 2014 by Ivana Taylor — No Comments ↓

“Why do I always get screened out of surveys?” Given how difficult it is to actually get targeted respondents, I thought this was a provocative question. Apparently there are folks who actually get their feelings hurt for being screened out and will bail on your survey. Hmmmm Read more ›

Posted in customer research

Starting a Small Business? Which States are the Friendliest?

Posted on July 9, 2014 by Ivana Taylor — No Comments ↓

Small businesses need all the help they can get these days. So if your company resides in one of the friendlies states for small business, you have something going for you. Thumbtack.com, in partnership with the Ewing Marion Kauffman Foundation, recently released the second-annual Thumbtack.com Small Business Friendliness Survey showing that Utah, Alabama, New Hampshire, Idaho and Texas rated as the top-five friendliest states for small business. Read more ›

Posted in Market Info/News