Using an Insight Community to Unleash the Horsepower of an Engaged Fan
On August 5, 2014, you could hear the sound of the engines and feel the air moving around the track as the cars passed by. NASCAR has a long and storied history of reaching out to and cultivating a near religious experience with its fans. It has translated those efforts into one of the most [...]
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Research Industry Index Matches Benchmark
The 26th wave of the Research Industry Index (RII) – Marketing Research Association’s (MRA) quarterly study to track the health of the marketing research industry in the U.S. – continues to show improved levels. For the first time since the inception of this study, the RII has sustained a score of 100 or higher for [...]
Consumer Co-creation Closes the Gap between Customers and Companies
Have you ever had a brilliant product idea or modification for your favorite brand? Did you ever try to communicate your idea to the company? Perhaps you didn’t know where to begin, and if you did, you probably didn’t get far. Even when companies provide a “Contact Us” form or customer service line, something seems [...]
BLS Uses Meta-Feedback to Hone Its Surveys
Think about the last time you wanted to look up a statistic, apply for a new passport, or had a tax question. The federal government provides vital services to the citizens via the Internet, and with the use of a website your questions can be answered in a matter of seconds. Naturally, the usability of [...]
6 Ways Market Researchers Can Use Social Media Analytics
On Tuesday, Visible Technologies stepped up to the Quirks stage to share their thinking on how traditional market researchers could benefit from incorporating social intelligence into their existing research streams. Ken Giffin, VP with Visible Technologies, took listeners for a test drive of their platform and described the six ways in which market researchers could [...]
Crowdsourcing Innovation from an Employee Online Community
In the fall of 2012, BAYADA Chief Operating Officer Linda Siessel challenged the organization to find a solution for identifying and gathering the innovative thinking that was taking place in the 260 BAYADA service offices around the country. BAYADA Home Health Care is a trusted leader in home health care—providing home health care services to [...]
More from Research Access
Chart of the Week
“How To” Posts
5 Ways to Avoid Creating Dead Robot Respondents
“When the individual’s behavior and consciousness get hooked to a routine sequence of external actions, he is a dead robot, and it is time for him to die and be reborn. Time to ‘drop out,’ ‘turn on,’ and ‘tune in.’ – Dr. Timothy Leary OK, it’s no longer the 1960s, but the words of Dr. [...]
How to Set Marketing Research Goals and Objectives
In a previous post, I laid out a marketing research plan. The first steps of the marketing research plan was setting goals and objectives. You might think that this is a same-old, same-old process. But it isn’t. I’m going to approach this in a different way that will get you better results. Begin with the END [...]
QR Code-Enabled Mobile Surveys: An Example
[Editor's Note: this post was originally published on the Survey Analytics Blog.] My friend Scott Liang from Parametric keeps telling me – the quicker you collect feedback from the Point-of-Transaction, the better the recall and quality is. While I have absolutely no way of [...]
Digital Qual Activities that Explore ‘Brand’ as a Relationship
Prophet’s David Aaker, who has dedicated his career to understanding the phenomenon of brands, stated, “Brand is typically the most important driver of customer purchase in both B2C and B2B.” Going with Aaker’s argument, it follows that the first step at assessing brand as a driver of purchase is to come to an agreement on what [...]
4 Things You Didn’t Know You Could Do With Mobile Research
1. Collect video narratives about consumer experiences. Most people like telling stories, but hate to write open-ended responses. Many can’t be bothered to put forth the time and energy that writing requires. This is part of the reason open-ended questions can yield lackluster answers. People are naturally oral storytellers, and mobile video or audio diaries [...]
MR 101: Validity and Reliability in Surveys
Confession: I don’t have formal training as a market researcher. I came to market research late in life by way of my training in information technology and computer science, and it’s something I’ve had to study – and continue to study today. And trust me: I’ve studied a lot in my life, and learning about [...]
Ask Me No Leading Questions, and I’ll Tell You No Lies
The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer the survey author is looking for and often unintentionally reflects the author’s bias. As a result, the answers to such questions overstate actual support for the item being researched. Leading [...]
Election Polls: 5 Tips For Navigating the Clutter
Tomorrow is Election Day here in the States. The big vote (for President) isn’t until next year, but we have the usual spate of races for local offices as well as a wide range of citizen-initiated referenda on everything from the mundane (bond measures) to the highly divisive (social issues). As the expected avalanche of [...]
Missed the Discrete Choice Conjoint Webinar? Never Fear.
Today Survey Analytics held a very well-attended webinar entitled, “How to Run Discrete Choice Conjoint Analysis.” Missed it? Never fear. Click this link for a copy of the webinar video and slides. The webinar recording will help you understand: What discrete choice conjoint analysis is The theory and logic behind discrete choice conjoint analysis When to use [...]
10 Things Survey Researchers Should Know About Twitter
We’re counting down our Top 10 blog posts of 2013. Coming in at #4 is this post originally published July 31. Over the last couple years, I’ve been looking at Twitter’s potential in survey research. Why Twitter? Because it’s vast, it’s fast, and it’s cheap. Recently, at the 2013 FedCASIC Workshops, I presented ten things survey [...]
Data Visualization Lesson 1: Examine the Y-Axis
Editor’s Note: Today I am pleased to introduce you to a new regular contributor to Research Access, Dr. Dana Griffin. Dr. Griffin will be starting off by doing a series of lessons on data visualization, beginning with today’s entry. It is incredibly easy to draw erroneous conclusions from data that is presented visually. Nowhere has this [...]
