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Articles Tagged with Wisconsin

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Whether a lawyer or law firm may ethically bid on other attorneys’ or law firms’ names among the keywords in their pay-per-click campaign depends on the state(s) in which they practice. Although the practice, also known as competitive keyword advertising, is commonplace in many other industries, several recent opinions issued by bodies charged with regulating the legal profession have cast doubt on the viability of the practice by lawyers under current ethics rules. The information in this blog post is for informational purposes only and should not be taken as legal advice.

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Learn about some of the potential ethical risks associated with attorneys discussing client matters or information on their website or blog. Among these risks are violating the duty of confidentiality; violating rules requiring explicit client consent before you share case details in advertising; and violating rules regarding testimonials by, or actor depictions of, clients. The information contained in this blog post does not constitute legal advice; you should refer to the rules of your jurisdiction to ensure your marketing is in compliance.

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