Paid Advertising

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Justia provides both Google AdWords and Bing advertising setup and management.

Advertising purchased from Google appears in its search results. These ads may also be displayed in Google’s local business listings, on Google Maps, and on third-party websites that participate in the Google AdSense program.

The Bing search engine by Microsoft powers the search results on Bing and Yahoo!. While the Bing network attracts a smaller audience than Google, it does offer some opportunities for effective marketing. Ads purchased from Bing appear on Bing and Yahoo! search results. Yahoo! also offers its own advertising platform with placements in its search results and across its editorial properties.

Our Search Engine Marketing professionals can set up and manage your online advertising campaigns. We provide guidance on ad text, keywords, location targeting, and landing page design that are essential to successful search engine marketing.

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Attorneys and law firms can target their advertisements towards potential clients in a particular geographical area or to people who are looking for information in a specific location. To maximize the effectiveness of your campaign, you will likely want to have one or more location targets to attract local clients.

Optimizing the content and layout of each landing page increases client contact conversions and maximizes the value of the clicks. Conversion rates on PPC ads increase when the landing pages are customized to the ad copy and designed to make it easy for a visitor to contact the law firm. We design the PPC campaigns so that each phrase leads to a relevant page on the client’s site thereby increasing the likelihood of the visitor contacting the law firm.