Concerned about the impact COVID-19 may have on your practice? Join attorney and legal marketing expert Kristen Marquis Dennis for a free online marketing seminar on Wednesday, April 1 at 1pm. With thousands of Californians at home and online, now is the time for you to ensure that your marketing efforts are effective and efficient…
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This Article first appeared in the April 2019 issue of Orange County Lawyer Magazine For many lawyers, marketing is the last thing on their minds. Whether they are comfortable with the ‘old school’ approach of referrals and handshakes or they just don’t have the time / interest / money, the timeworn adage of “spending money…
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We’ve been talking about this for a while, and the time is finally here: The State Bar of California has updated 70 of its Professional Rules of Conduct, several of which pertain to attorney advertising (specifically online marketing). While many lawyers and law firms are still operating in the pre-digital age (if that’s you, we…
DetailsThe State Bar of California is making some big changes. Effective November 2018, the State Bar will implement nearly 70 new Rules of Professional Conduct. These rules pertain to everything from harassment and discrimination to — you guessed it — attorney advertising. California is finally catching up with the [digital] times and regulating attorney usage…
DetailsAs we’ve talked about, social media is not just a passing phase. Indeed, it’s become one of the most popular forms of social interaction across the world. Any personal feelings about social media aside, for professional reasons, your law firm / legal services business needs to be in front of potential and current clients, or…
DetailsContent marketing isn’t just about words, it’s also about images. The old saying ‘a picture is worth a thousand words’ rings true for a reason. While many marketing agencies may lead law firms to believe that content marketing is all about pushing out content in the form of blog posts, this is just one aspect…
DetailsIn today’s competitive legal market, just having a law firm or legal services website isn’t enough. Your law firm needs a website that captures your potential client’s attention and hooks them in, ensuring that they take the next step — contacting you. What do the most effective legal websites offer? High conversion rates, referring to…
DetailsThese days, it isn’t a question of whether your potential clients are online, but rather what you are doing to reach them. Facebook, the world’s most popular social network, can be a great lead generation opportunity for the right kind of lawyer with the right kind of practice. That’s right, not every social network is…
DetailsPay Per Click marketing. What IS this magical potion for getting to Page 1 of a Google or other search engine search? Essentially, it’s pay-to-play. If you spend enough money, your law firm’s website will end up on the first page of a Google search, with the designation of “Ad” next to your name. See…
DetailsCongrats to attorney Barry P. Goldberg on having his legal blog picked up by media outlets across the country! Our legal marketing blog is full of articles stressing the importance of quality content for your blog (read more on quality vs. quantity content marketing here). There is simply no denying that quality content will blow…
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