PPC Management

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The PPC aspect of our marketing has been dialed in because of the qualified account managers who have been a joy to work with and build my law firm with. I would absolutely recommend Justia to anyone. Brian Bradford, Cook, Bradford & Levy, LLC

I recently hired Justia to manage a Google Ads campaign and my firm immediately noticed an increase in volume of potential clients. I was able to turn a number of leads into high value cases with the help of Justia! Attorney Michael Smith, The Mass Injury Group

My firm has seen a surge in business since beginning PPC with Justia a few months ago. I am therefore very pleased with this team!! Mark Lowry, Lowry Legal, LLC

Boost Your Leads with Justia PPC Management

Law firms can purchase advertising on search engines, social media networks, business and lawyer directories, to supplement their organic traffic. Our Search Engine Marketing professionals provide advertising setup, consulting, and management services for Google Ads & Bing Ads (PPC), Google's Local Services Ads, and Facebook Remarketing.

Pay Per Click (PPC) Advertising

Justia provides both Google Ads and Bing Ads PPC advertising setup and management.

Advertising purchased from Google appears in its search results. These ads may also appear in Google’s local business listings, Google Maps, and Google search partner websites. The Bing search engine by Microsoft powers the search results and search ads on Bing as well as Yahoo! and AOL. While the Bing network attracts a smaller audience than Google, it offers effective marketing opportunities.

Our Search Engine Marketing professionals are Google Ads certified and can set up and manage your online advertising campaigns. We provide ad text, keywords, location targeting, and landing page design, which are essential elements to successful search engine marketing.

Keyword Selection

Law firms can target their ads for specific keywords and phrases in Google Ads and Bing Ads. At Justia, we help our clients develop a set of keywords and phrases that best reflect their practice and the localities they serve. These lists include common search terms and less known search terms that are less competitive to maximize cost-per-click expenditures.

Focused Locality Settings

Attorneys and law firms can target their advertisements towards potential clients in a particular geographical area or to people who are looking for information in a specific location. To maximize your campaign’s effectiveness, you will likely want to have one or more focused location targets to attract local clients.

Ad Text Writing

Our Search Engine Marketing experts write "call to action" text ads for Google and Bing. These ads include phrases and terms that can increase clicks by potential clients and are crucial for effective use of this avenue of marketing. We also optimize ad extensions for increased click rates and conversions.

Customized Landing Pages

Optimizing each landing page’s content and layout increases client contact conversions and maximizes the value of the clicks. Conversion rates on PPC ads increase when the landing pages are customized to the ad copy and designed to make it easy for visitors to contact the law firm. We create the PPC campaigns so that each phrase leads to a relevant landing page, thereby increasing the likelihood of visitors contacting the law firm.

Google's Local Services Ads (LSAs)

Local Services Ads are a brand new way for law firms to reach potential clients. LSAs are sponsored listings that appear at the very top of a search engine results page (SERP). The listings allow potential clients to call or message you right away. Unlike Google Ads, which charges by click engagement (pay-per-click), with LSAs, you only pay for leads (pay-per-lead) related to your business and service offerings.

Google has recently made LSAs available nationwide for the following: Bankruptcy, Business, Contract, Criminal, Disability, DUI, Estate, Family, Immigration, IP, Labor, Litigation, Malpractice, Personal Injury, Real Estate, Tax, and Traffic lawyers.

There are many benefits of LSAs - increased exposure and the ability to connect with potential clients at the very moment they are looking for your services. Our Search Engine Marketing professionals will set up and manage your LSAs. As Google continues to roll out additional features with LSAs, we will be sure to implement them immediately.

Facebook Remarketing

Law firms can target their advertising to past visitors of their website. This process, called "remarketing," displays your ads to your recent visitors as they browse Facebook. Facebook is the largest and most powerful social media advertising platform. Through remarketing, our focus is on individuals who are actively looking for a lawyer and have previously visited your website.

Directory Advertising

Lawyer directories offer attorneys an opportunity to connect with people who are specifically seeking to retain legal counsel. Besides the Justia Lawyer Directory, we can also suggest other legal and business directories where law firms might wish to advertise.

Premier Google Partner

Justia is proud of its status as a Premier Google Partner. Many of our professionals are certified by Google for their skill and expertise in online marketing, including in the areas of search advertising, mobile advertising, display advertising, mobile sites and Google Analytics. These achievements provide us with enhanced training and support to help reach the marketing objectives of our clients.

Google Analytics IQ

Mobile Sites

Search Advertising

Mobile Advertising

Display Advertising

Video Advertising

Shopping

Digital Sales

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