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A law firm website is one of the most important components of an effective legal marketing strategy. Justia develops responsive law firm websites that are not only beautiful and modern on every device but optimized for both search engines and human visitors. All of our client websites are secured with HTTPS and utilize Accelerated Mobile Pages (AMP) for optimum mobile performance and Google organic rankings. We use a content management system that we developed specifically for law firms and tailored to their specific needs that produces optimized fast-loading static web pages.

For years, marketers have emphasized the importance of high-quality, original content, and this rings particularly true for law firms. Much of the legal information on the internet is unreliable or of low quality, and search engines are continually refining their ability to distinguish high-quality content from low-quality content. Recognizing that writing content that is optimized both for human readers and for search engines, we offer custom content writing services exclusively for our clients. Our experienced team includes attorney writers and editors who have substantial experience producing original, high-quality legal marketing content that conforms to evolving best practices.

Lawyers too often neglect social media as part of a comprehensive marketing strategy. Social networks such as Facebook, Twitter, and LinkedIn can help law firms maintain relationships with current, past, and prospective clients, as well as to disseminate important information or analysis. In conjunction with an effective blogging strategy, social media can substantially increase the reach of a law firm’s marketing campaign.

As consumers are increasingly relying on their phones to locate and evaluate goods and services, local search is more important than ever. At Justia, we help our clients maximize their use of local marketing, by helping to set up Google My Business and Facebook pages, optimizing content for local searches, ensuring NAP consistency across the internet, and placing office locations on Apple and Google Maps. Although organic search remains important, a focus on local marketing allows law firms and small businesses to reach consumers who are looking for the specific services they offer.