Web Analytics and Tests

Mistakes I made when doing User Tests for a WordPress plugin

Lessons I learned from doing user tests for our WordPress plugin. Learn how to save time and money when user testing.

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How to create an Opt-Out link for Google Analytics

Did you know that you must offer a link to allow your visitors to opt out from Analytics tracking directly on your site? So in this post I am going to show you how to implement and use such a link.

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Understanding your users with Google Analytics

user segments

User segments are a way to get to know your users with Google Analytics. Find out how to create user segments and what you can do with them here in this article. We are also giving you an insight on what we are currently using them for.

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