One other thing I meant to add… This is something I learned right away from a seminar I went to when I first opened my business. MAINTAIN YOUR PRICE INTEGRITY.
What this means is determine and set a price per hour that is fair to everyone. Stick to this price per hour. Any invoice should list this amount. If you ever choose to not bill someone as that per hour, you still use that price. Just discount the labor or don’t bill as many hours on the invoice.
For example: You set your price per hour to be $75. You then work three hours on a project for Billy Bob. You feel like charging him $225 would be a bit more than Billy would stomach/be okay with and would rather charge him $150.
Do not do this:
Labor…3 hrs…@ $50/hr…= $150.00
If you do that, people will wonder why it’s $50/hr one time and $75/hr another time. This is a “bad” thing, cause then they feel like they are getting screwed - whether that’s reality or not, it’s the perception that matters.
Put it on the invoice something like:
Labor…2 hrs…@ $75/hr…= $150.00
or
Labor…2 hrs…@ $75/hr…Discount: $0.00/hr…= $150.00
Labor - Unbilled…1 hrs…@ $75/hr…Discount: $75.00/hr…= $0.00
Personally, I do the latter for two reasons. 1) I want the client to know I was there for 3 hours, not 2 hours. 2) I want them to know they have saved money. I want it on the invoice clearly. This also allows me to point out to them at the end of a year how much they’ve saved working with me. The perception is clear that they have saved money, and they are generally happier, purely because of that perception, even though both examples are billing for the same amount.
Another thing to consider is if you’re going on-site to clients, charging them a Trip Fee to cover gas, wear and tear on the car, and your drive time. Most businesses are used to paying for things like this. This price should basically cover your costs and is generally not a money maker. My boss has set prices for set distances, 0-25 miles $36.50, 25-50 miles $55.50, etc. This is for all clients, whether they are 1 mile away or 25 miles. The cost averages out over time.
By the same rationale as above, maintain your trip fee pricing integrity. You can comp trip fees similar to above. That way they know how many times you were on-site and that they are saving money.
Hopefully all that is clear, if not, you’re welcome to message me directly for clarification. 