It is bound to happen. This is the price we pay for information and the bribe of shwag and prizes. I get it. Just give me an easy out for those vendors who are offering something I’m not in the market for.
However, some take getting off the list just a little too far.
Just received an email from IGEL, don’t know them, aren’t interested in their products, but every legit marketing email will come with an “unsubscribe” option, as does theirs.
Clicking theirs will take you to a website, as most will these days.
Only on their unsubscribe site it isn’t as simple as merely verifying the email address you want removed, then choosing OKAY.
No, oh, f-ing no, they have Required Fields.
What, prey tell, are these fields requiring?
First Name,
Last Name,
Company Name, and of course,
Email address.
Let me get this straight, you think I’m going to provide you with enough information to make a ‘qualified lead’ which you can then sell for profit, as a condition of ‘payment’ in order to complete the unsubscription process? Really???
Not just NO, but HELL NO. I can continue to delete your email, put your company on the block list, or any number of other options that don’t involve my sharing additional personal data to accomplish this end.
The brilliant mind that came up with this idea as a good way to manage potential customers who choose to avoid receiving further information on their product should be immersed in warm macaroni and cheese, then dusted with nuts and berries and tied to a tree in a remote forest.
Anyone else ever had to provide this level of data in order to effect an unsubscription from an email list?
