Presenting the value of Spiceworks to Channel Partners

graciano-eaton · 2016-04-12T14:15:12.000Z

I was hoping I could get some help presenting the value of Spiceworks to Channel Partners. As part of Eaton’s partner summit next week we have a section dedicated to building “real” brand equity at social networks like Spiceworks. We are going to highlight the things our green guys do to engage the community and why more than ever these interactions are vital for a vendors success. We know some of our partners do this today but I wanted to see if the community could help identify what works best and what they like to see from a vendor and/or partner.

Thanks for the help!

sqlrage · 2016-04-12T14:37:50.000Z

Considering most vendor emails go to spam, and your calls go to voicemail, how else are you going to connect to IT pros?

Otherwise Sean said it pretty well here:

Spiceworks Community Members want you to talk with them! Partners

One of the challenges I sometimes see is when a Partner first joins the Spiceworks Community and engages with the social strategies they use in other places. While that content is informative, it is written more in a “talking to” than “talking with” method. And then SpiceHeads, being the helpful people they are, give them constructive criticism of why they dislike being talked at. Sometimes pages and pages of it. And it came to the point where we created a few rules within the community to help …

brianinca · 2016-04-12T14:46:41.000Z

I admit my disappointment when I mention Spiceworks to a reseller I may want to do business with and then realize they’ve no idea who we are (we Spiceheads).

Put some hard numbers in your pitch - I did a review of PO’s written to resellers last year (2015), I did just over $100K with Newegg Business, and ONLY knew that “enthusiast/nerd retailer” Newegg had gotten serious about the business market in 2012 when I saw it on their Spiceworks pages.