Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
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The confectionery giant has also expanded its relationship with IPG.
Creativity
View AllView All15 creative campaigns to know about today
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See VW’s Tiguan spots with Timothy Simons, Spotify Africa’s tribute to Zulu culture and the WNBA taking its 3-point line nationwide.
Cannes Lions 2025
View AllGlass Lions: See the 26 entries on the shortlist
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Apple, e.l.f. and Nike are among the U.S. hopefuls as the category moves beyond its gender roots into broader equitable representation.
Trump Tariffs & Global Economy
New 2025 ad sales forecast suggests earlier predictions of falloff may be overblown
Madison and Wall upwardly revised its 2025 ad sales forecast following a stronger-than-expected first quarter, although the stability of the growth is questionable.
All Access Exclusives
View AllHow marketers can solve 6 common data strategy challenges
The world of data is innovating rapidly, and keeping up can be difficult. Participants at Ad Age's Data-Driven Marketing Playbook conference explored emerging solutions for marketers' top challenges.
Opinion
View AllGlow’s Maggie Walsh on why brands must be LGBTQ+ investors, not just allies
The agency’s head of strategy writes about brands putting their capital, influence and long-term commitment behind supporting the LGBTQ+ community.
Why Cannes is actually still relevant in 2025
M.T. Fletcher on the one reason we should still care about marketing’s biggest gathering of year—plus a few key things to bear in mind about Cannes.
AI is flooding the feed—only strategy can cut through
AI-generated content is devaluing virality, forcing marketers to focus on strategy and business outcomes rather than attention alone.
Marketer’s Brief Podcast
View AllCMO hiring trends—agency execs are not getting jobs and internal promotions are lacking
Executive recruiter Michael Wright joins the Marketer's Brief podcast to discuss hiring trends
Gen Z Marketing
24 Gen Zers to watch in marketing and advertising
These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
