How to survive Cannes Lionsâ€”veteran ad execs share their top tips for first-timers

A general view of the Cannes Croisette from the Palais des Festivals during the Cannes Lions International Festival Of Creativity. — More than a dozen ad industry leaders offered Ad Age their top tips for newcomers to Cannes Lions. (Getty Images)

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Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse Universityâ€™s S.I. Newhouse School of Public Communications.\r\n","email":"[email protected]","byline":"Gillian Follett","source":{"system":"Drupal","source_type":"author","source_id":"521ef689-e563-46a5-995c-e603a180a278"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/f3a70fec-2913-41d1-833e-f1b480bd33f8.png","lastName":"Follett","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-12T12:04:47.774Z"}}}]},"description":{"basic":"Weâ€™ve rounded up the top tips for Cannes newcomers that over a dozen ad leaders shared with Ad Age. "},"display_date":"2025-06-06T09:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"editor_note":"1. 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