Digital video ad views in the U.S. 2020-2024, by device

Published by
Michele Majidi,
May 23, 2025

In the first half of 2024, digital video ad views on connected TV in the United States accounted for 83 percent of all digital video ad views in that period. Advertising viewed on mobile devices had a 9 percent share of ad views.

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Distribution of digital video ad views in the United States from 2nd half 2020 to 1st half 2024, by device

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Source

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Release date

October 2024

Region

United States

Survey time period

H2 2020 to H1 2023

Special properties

represents activity on Freewheel's platform broader industry metrics may vary

Supplementary notes

Figures prior to H1 2024 were retrieved from earlier reports.

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Statistics on " Connected TV advertising in the United States "

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Overview

5

Advertising spending

7

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsDigital video advertising and marketing worldwideProgrammatic advertising in the United States
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