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An October Apple event suddenly looks unlikely

Apple October event logo

Today Apple announced a new iPad mini with Apple Intelligence support. The new model doesn’t just have ramifications for iPad fans, though. Here’s what today’s news could mean for Apple’s October event plans.

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Apple October event: What to expect

Apple just held its special event to unveil the iPhone 16 and iPhone 16 Pro a few weeks ago, but there’s still more to come this fall. As we detailed last week, Apple is set to unveil new M4 Macs and updates to the iPad as soon as October. Will it hold another special event to do so? Here’s what history suggests.

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Here’s what Apple didn’t announce at its September ‘Glowtime’ event

Tim Cook Apple Event

Apple just held a special event on Monday to announce the new iPhone 16 and Apple Watch Series 10. However, some of the rumored products were not announced at today’s event. Here’s a recap of what Apple didn’t announce at its “Glowtime” event.

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iPhone 16 is here: Apple event live blog and news hub

iPhone 16 event

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The iPhone 16 is coming! Apple will announce its latest flagship iPhone 16, Apple Watch Series 10, new AirPods, and more during today’s “It’s Glowtime” special event. I’ll be covering it all day for 9to5Mac. Head below for all of the latest news and commentary from today’s event.

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iPhone 16 ‘It’s Glowtime’ event hints at major Apple Intelligence focus

Apple ‘It’s Glowtime’ event logo

Apple has officially confirmed its iPhone 16 event for Monday, September 9. The ‘It’s Glowtime’ event also came with a revealing press invite and animation. While some invites carry minimal secret meaning, this latest release is giving strong Apple Intelligence vibes. Here’s why.

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Here’s everything Apple announced at its iPad-focused ‘Let loose’ event

let loose apple event shot on iphone

Today Apple held its ‘Let loose’ event, where over the span of 38 minutes the company debuted its latest and most advanced iPad hardware yet. There were some software surprises sprinkled in too.

In the market for a new iPad? Just curious to see what new products Apple announced? Here’s everything that was shared at the event.

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Apple’s ‘Let Loose’ event was shot on iPhone and edited on Mac… and iPad

let loose apple event shot on iphone

Apple on Tuesday held its special “Let Loose” event at which the company introduced the new M2 iPad Air and M4 iPad Pro. Interestingly, at the end of the event, Apple confirmed that it was entirely recorded on the iPhone (potentially on the iPhone 15 Pro). But the most intriguing part is that the company also says it was “edited on Mac… and iPad.”

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Apple event news hub and live blog: New iPads are here!

Apple Let Loose Event Dark Lead Image

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Today’s the day that Apple will update the iPad lineup for the first time in over a year. Today’s special Apple event, dubbed “Let loose,” will include new iPad Air, iPad Pro, Magic Keyboard, and Apple Pencil announcements. Head below to follow along with everything in real-time.

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Here’s everything to expect from Apple’s iPad-focused ‘Let loose’ event

Apple Let Loose Event Dark Lead Image

The first Apple event of 2024 is almost here. Set for May 7, the “Let loose” event is expected to focus entirely on the iPad. This should come as no surprise, considering the device was Apple’s only major product line to not receive any hardware updates in the entirety of 2023. iPad sales, as a result, keep dropping. But Apple is prepared to reverse that trend with its May 7 lineup.

Here is a roundup of everything you can expect to see when the event arrives.

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Apple event live blog and news hub: M3 chip and new Macs

Apple Park

Apple’s unexpected “Scary fast” special event has arrived. The spooky, Halloween eve event will include the launch of a new iMac, new MacBook Pro models, and more. Plus, will Tim Cook give us his first ever “Good evening!” greeting?

Head below for our full coverage of the Apple event.


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Apple promoting its upcoming ‘Scary fast’ event on X with #AppleEvent hashmoji

Apple promoting its upcoming 'Scary fast' event on X with #AppleEvent hashmoji

After much speculation about a potential Apple announcement in the coming days, the company today confirmed that it will hold a special event on October 30 to unveil new Macs. Titled “Scary fast,” the event will be broadcast online on Monday – and Apple is already promoting it on X (formerly Twitter) with a special #AppleEvent hashmoji.

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Easter egg on Apple’s website confirms that the ‘Scary fast’ event is all about the Mac

Easter egg on Apple's website confirms that the 'Scary fast' event is all about the Mac

Apple has just announced a special event for the press on October 30. Named “Scary fast,” the event seems rather atypical for the company, as it will be held on a Monday at 5 p.m. PT. There was a lot of speculation about Apple announcing new Macs next week, and a subtle easter egg on the company’s website confirms that the event is all about the Mac.

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