Resources for the Research Community
The following is an excerpt from Social Networks and their Economics: Influencing Consumer Choice. Published under license from John Wiley & Sons, Inc. One of the most common observations when analyzing social networks is that people who are connected with each other tend to be similar, whether this is because those who are similar connect [...]
The following is an excerpt from Social Media Marketing All-in-One For Dummies. Published under license from John Wiley & Sons, Inc. In spite of the hype, social media is, at its core, a form of strategic marketing communications. As a business owner, you must balance the subjective aspects of branding, sentiment, good will, and quality [...]
The following is an excerpt from Managerial Economics for Dummies. Published under license from John Wiley & Sons, Inc. Successful businesses satisfy consumer desires. Knowing how consumers decide which desires to satisfy and which to leave unsatisfied is an important component in your managerial decision-making. Consumer theory describes how customers determine the purchases they make. [...]
The following is an excerpt from Econometrics for Dummies. Published under license from John Wiley & Sons, Inc. Econometric techniques help you make estimates about economic relationships. For example, you can use your knowledge of economic theory to predict that having more disposable income leads to increased consumption for normal goods, but you need econometrics [...]
The following is an excerpt from Competitive Strategy for Dummies. Published under license from John Wiley & Sons, Inc. Certainty is when a set of circumstances or outcomes can be fully predicted or known. Uncertainty is when nothing is known or understood about a set of circumstances or outcomes. In between certainty and uncertainty is [...]
