Resources for the Research Community
We’ve had an exciting year – our first! – here at Research Access. So as we pause to celebrate the holidays and put the finishing touches on 2010, we’d like to take a moment to extend our wishes for a happy and healthy holiday season to all of you! It’s been an exciting year for [...]
Just a friendly reminder: You can keep up with the latest from Research Access by following us on Facebook and Twitter. You can also subscribe to receive Research Access posts by e-mail.
Day 4 is a half-day, but it had some very serious papers and great discussion – the marketing science community is alive and well here! Modeling Demand Using Simple Methods: Joint Discrete/Continuous Modeling (Tom Eagle, Eagle Analytics of California) Discussed 4 approaches volumetric modeling (find out not only “what”, but “how many” of something respondents [...]
There are several problems really. The first is the name. It should really be called applied cognitive neuroscience (ACN), because that is what it is. Hopefully this would counter all the specious arguments about it being scientific. The New Scientist (http://www.prnewswire.com/news-releases/neurofocus-and-new-scientist-magazine-apply-neuromarketing-to-select-cover-design-100053049.html) test raised some comments about the science of ACN. I have to disclose in [...]
Allow me to introduce myself. My name is Joshua Hoffman, and I work for you. I’m very excited to be joining Research Access as the new Editor-in-Chief, but when I say I work for you, I mean it. My role at Research Access is to bring you the latest, most interesting, innovative, and exciting information [...]
This information is useful for people who want to understand a couple times when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference, particularly in relationship to price. I’m particularly fond of Adaptive Choice-Based Conjoint (but that’s a topic for another post). There’s a lot [...]
I’m not very convinced of the “wisdom of crowds.” There are numerous examples of how “the wisdom of crowds” is in fact the “idiocy of the mob.” Look at some political movements or some of the more extreme religions, for instance: a good few of these make no sense, but they have a lot of [...]
This information is useful for people who use panel sample for online surveys, and who want to make sure their survey data is truly clean. Online Survey Panels Tell Us Their Panelists Are Clean It’s hard to open a marketing magazine without seeing an ad from an online survey panel company proclaiming how clean and [...]
In the funny Monty Python skit, a chorus of Vikings drowns out other sounds by singing “SPAM, SPAM, SPAM”, glorifying the omnipresent American canned meat icon. SPAM’s Internet namesake is not funny at all, as it literally drowns legitimate e-mails in an outpour of junk messages. The pesky e-mail spam, which on the insistence of [...]
