Resources for the Research Community
The Problem The market research industry is at a crossroads as client demands push survey length longer while respondents increasingly take survey from smartphones (see Brian Jones’ previous blog on mobile market research trends and best practices). Many advanced analytical techniques require ~15-25 minutes (or more) worth of questioning to function, but many smartphone survey [...]
Clutter is a fact of life in the advertising world. This is as true for mobile ads as it is for print, television and radio. How to cut through the clutter and reach potential buyers is one of those questions that all marketers seek to answer. Maria Domoslawska, VP of Global Strategy for Research Now, [...]
At the Marketing Research Association’s Insights & Strategy Conference this month, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed to.” But iBeacon has great potential for uncovering new Moments of Truth. Moments of Truth “What are Moments of [...]
I spent two days last week in Chicago at Market Research in the Mobile World (MRMW). I now have been to all four of the North American versions of this event, all the way back to Atlanta in 2011. Last week’s iteration caused me to go back and look at my post about the Atlanta event as [...]
Survey researchers can’t ignore mobile devices any longer. For surveys being administered through Survey Sampling International (SSI), the percentage of responses coming from smartphones doubled from 5% to 11% between Q1 2013 and Q2 2014. Responses on tablets saw a similar increase: from 4% to 10% during the same period. Almost all online surveys are [...]
On May 30, 2014, Revelation, the web and mobile qual research applications company I founded in 2007, became part of FocusVision, the global standard in video streaming of focus groups and in person interviews. While this merger is obviously a very significant and positive event for our two companies, I believe it also is a [...]
The ubiquity of mobile devices has opened up new opportunities for market researchers on a global scale. Think: biometrics, geo-location, presence sensing, etc. The emerging possibilities enabled by mobile market research are exciting and worth exploring, but we can’t ignore the impact that small screens are already having on market research. For example, unintended mobile respondents make up about [...]
Google Glass, a Samsung watch, FitBit, those Disney MagicBands. Wearable technology is no longer science fiction, especially if the market grows at predicted: from $750 million in 2012 to $5.8 billion in 2018. It wasn’t too long ago that researchers pondered over how mobile would change the industry, and wearables are the next iteration of mobile. [...]
1. Collect video narratives about consumer experiences. Most people like telling stories, but hate to write open-ended responses. Many can’t be bothered to put forth the time and energy that writing requires. This is part of the reason open-ended questions can yield lackluster answers. People are naturally oral storytellers, and mobile video or audio diaries [...]
Last week, #SelfieOlympics trended on Twitter, as Olympic medalists, other Olympians, and Sochi spectators began sharing selfies: photos of themselves taken by their smart phones and uploaded to the web. While selfies by that name have been around for many years, starting with the self-portraits that MySpace users posted to their accounts, selfies have never [...]
